الفهرس 
مقدمة البحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The research aims to test the existence of a relationship between applications of artificial intelligence and sustainable marketing and also to test the impact of applications of artificial intelligence on sustainable marketing. To achieve the objectives of the research, a descriptive approach was used. The researcher also conducted a field survey by designing a special questionnaire that was judged by some management professors. The number of valid questionnaire lists was 364, with a response rate of 94.7%. Multiple regression analysis, Cronbach’s alpha analysis, and Pearson correlation matrix were used. The research concluded that there is a significant relationship between applications of artificial intelligence and sustainable marketing and that there is a significant impact of applications of artificial intelligence on sustainable marketing. The researcher concludes that the more applications of artificial intelligence in its four dimensions increase, the more this will be accompanied by an increase in the positive impact on the level of sustainable marketing in the electronic shopping sites in question, which are the social dimension, the environmental dimension, and the economic dimension. Based on the results of the research, a set of recommendations was developed, including the need for specialized sectors to pay greater attention to digital marketing and artificial intelligence, by providing modern capabilities and means that contribute to the development of workers. With a proposal to study the role of applying artificial intelligence marketing in achieving an organization’s competitive advantage.