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العنوان
The Impact of Recession Times on the Hotels Customer Psychology /
المؤلف
Hassan,Taha Hussein Ali.
هيئة الاعداد
باحث / Taha Hussein Ali Hassan
مشرف / Said Salama Ibrahim
مشرف / Othman Mohamed Abd Al Karim
مناقش / Hazem Tawfik Halim
الموضوع
customer Loyalty. rules.
تاريخ النشر
2023.
عدد الصفحات
105 p.;
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الآداب والعلوم الإنسانية (متفرقات)
تاريخ الإجازة
16/7/2023
مكان الإجازة
جامعة قناة السويس - كلية السياحة والفنادق - الدراسات الفندقية
الفهرس
Only 14 pages are availabe for public view

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Abstract

During the last decade, the Egyptian hotels have witnessed and experienced dramatic increase in unfair behavior including customer complaints fabrication during their stays or illegitimate claims following their stays seeking for financial compensation which negatively influenced the financial status of those hotels. This study aims to find a solution and limit the emerged customer unfair behavior. Loyalty and rules and regulation have been tested as moderators between the recession the unfair behavior. The data was collected through questionnaire forms and semi structured interviews in Sharm El Sheikh, South Sinai, Egypt. The study revealed that the hotels suffered from the recession and consequently from the customer unfair behavior. The loyalty alone was not able to moderate the relationship between the recession and unfair behavior. Meanwhile, enforcing the hotel rules and regulations, can moderate that relationship.