الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص The concept of feedback contributes to the development of the performance of public organizations, affecting customer satisfaction with the services provided to them This study was based on the case study method, and the data were collected using two types of sources, namely secondary and primary sources, where the sample survey method and its type were used as a non-random sample applied to a community of 136 individuals distributed to the company’s customers out of 200 individuals from the sample of customers whose opinions were surveyed on the role of feedback mechanisms in achieving their satisfaction with the services provided by the company. The study concluded to achieve the two theory of the study that ”There are statistically significant differences in the level of customer satisfaction with the feedback mechanisms provided by the company because of their different demographic characteristics” and also ”There is a positive relationship between the use of feedback mechanisms and increased customer satisfaction”, as well as the sub-research hypotheses of the study This study is divided into three chapters: (Chapter 1 Feedback and Customer Satisfaction: Conceptual Framework, Chapter 2 Feedback Mechanisms: Types and Evaluation, Chapter 3 Field Study on Telecom Egypt. |