الفهرس | Only 14 pages are availabe for public view |
Abstract This research aimed at the effect of marketing ethics on consumer behavior by applying it to students of the Faculty of Science - Mansoura University, and the sample size was (364) individuals, and they were distributed to a number of students in a random manner.The researcher used a survey list that was prepared for the purpose of collecting data on the research variables, which represent the dimensions of marketing ethics (independent variable) and dimensions of consumer behavior (dependent variable). Multiple regression analysis to verify the validity of the research hypotheses. The researcher reached several results represented in the existence of a significant correlation relationship between marketing ethics and consumer behavior at the level of significant significance (0.05), and the presence of a significant effect for each of the dimensions of marketing ethics on the dimensions of consumer behavior at the level of significant significance (0.05). Keywords: • Marketing ethics • Consumer behavior” |