الفهرس 
AbstractOnly 14 pages are availabe for public view
 |  | from | 138 |  |  |
| | | from | 138 | | |
Abstract
Customers with disabilities (CWD) constitute a large and growing segment of the market, with more than one billion people worldwide living with some form of disability. Providing accessible services has led to many competitive advantages, as well as increased customer satisfaction and loyalty. Furthermore, the main concern for web accessibility has been people with disabilities, who may have difficulty accessing web content and thus difficulty making purchase decisions. This research aimed to explore the impact of hotel web accessibility for customers with disabilities on their purchasing decisions and loyalty. A quantitative approach was adopted in this study. A web-based questionnaire for a sample consisted of 106 participants from customers with disabilities. They were in four, and five-star Egyptian hotels located in Red Sea province (Hurghada, Marsa Alam, and Safaga) and South Sinai province (Sharm El Sheikh). Statistical Package for Social Sciences (SPSS) version 20.0 was used to process data. The study data were analyzed using descriptive statistics, one sample T-test, and linear regression coefficients. The results revealed that there was a lack of Egyptian hotels’ web accessibility. According to the study findings, Egyptian hotels do not have web accessibility. Perceivability (β= 0.983, Sig. = 0.000), operability (β= 0.960, Sig. = 0.000), understandability (β= 0.757, Sig. = 0.000), and robustability (β= 0. 896, Sig. = 0.000) in web accessibility assessment criteria have a significant impact on customers with disabilities’ loyalty. The findings also, indicated that perceivability (β = 0.959, Sig. = 0.000), operability (β = 0.900, Sig. = 0.000), understandability (β = 0.725, Sig. = 0.000), and robustability (β = 0.818, Sig. = 0.000) in web accessibility assessment criteria influenced significantly purchasing decisions. This study provided valuable recommendations to enhance web accessibility, purchase decisions, and loyalty for customers with disabilities in Egyptian hotels.