الفهرس 
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Abstract
Smart term arises from the impact of new and modern technologies on all life sectors, including cities, regions and countries. As a result, it is normally seeing the concept of “Smart” being applied to tourism, resulting in the appearance of numerous new terms in tourism sector, including Smart Tourism, Smart Hotel, Smart Tourism and Smart Marketing. Moreover, Smart marketing has a large number of tools or applications such as website, search engine, social media sites, mobile apps, videos, etc. These applications have become the most intelligent, interactive and essential ones in smart marketing. Therefore, they play role in changing online behavior and increasing purchase intention of tourists. On the other hand; the Domestic Tourism has made strategic importance in Egypt’s economic recovery particularly following the 25th January 2011 and COVID-19 pandemic.
The present study aims to identifying the Smart Marketing Applications, and exploring the relationship between using online Marketing Applications in Domestic Tourism in Egypt using some variables: online behavior, purchase intention and e-satisfaction of domestic tourists. Accordingly, this study is classified as a descriptive study that uses mixed approach methodology in collecting data as follows: (a) The quantitative approach is used by employing questionnaire to gather the primary data from 606 respondents of domestic tourists in Egypt, (b) The qualitative method represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt.
Therefore, the main result of the present study represented in that there is an influence of using smart marketing applications on the Egyptian domestic tourist market as follows; there is a significant relationship between using smart marketing applications and online purchase intention, online behavior and E-satisfaction of domestic tourist in Egypt. Moreover, there is a significant relationship between online marketing Content or online reviews Electronic Word of Mouth (E-WOM) and online purchase intention of domestic tourist. In addition, the study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote Domestic Tourism and improve their marketing strategy to take advantages of using Smart marketing applications in Tourism.