الفهرس 
مقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Objective: This study aims to identify the relationship between integrated marketing communications and marketing excellence in real estate investment companies in Dakahlia Governorate The study methodology The data obtained through the survey list that was conducted on a sample of workers in real estate investment companies in Mansoura city was relied upon, and the sample size reached (233) singles, and a set of statistical methods were used such as descriptive statistics, Pearson . correlation coefficient and linear regression method The simple, multi-step regression method Results: This study concluded that there is a positive and moral relationship between integrated marketing communications and marketing excellence, and that there is a significant effect of the dimensions of integrated marketing communications on marketing excellence in addition to the absence of significant differences in the opinions of the study sample items on the variables of the study (integrated marketing communications, and marketing excellence) with different variables Demographic