الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص This empirical study is aimed at identifying the relationship between Marketing Intelligence (MI) dimensions and Trust in food industry companies at New Damietta industrial zone by using a structured questionnaire to survey the perceptions of a random sample of companies’ customers in the Damietta governorate. And the literature review indicated that MI has five main dimensions which construct the framework of the conceptual framework of the study , they are : Environmental Intelligence , Customer Insight , Market Understanding , Product Intelligence and Competitor Intelligence. The results of the study indicated several important points as: rejecting the study’s primary hypothesis that there is a significant relationship of each dimension of MI and Trust in food companies at New Damietta industrial zone. |