الفهرس 
English CoverOnly 14 pages are availabe for public view
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Abstract
The rate of Internet adoption in the past few years by business organizations in general and service sector in particular has grasped both practitioners and theorists attention. Organizations used the Internet primarily to extend their reach; expand their customer base and an effective way to cut on expenses manifested in reduced licensing and formation expenses, administrative expenses, reduced intermediaries mark up, even when the effect on bottom line wasn’t notable, organizations used Internet as a matter of public image. It became the norm especially in some business sectors whose products are more tradable over the Internet than others. Among these sectors is the hotel sector, which is the field of application of this research study.