الفهرس 
الإطار النظرى للبحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Egypt ownedseveral resourcesofrenewable energy from windand sun, Which can be supported by the government’s attitude toward saving energy by increasing renewable energy technologies in future. Within this framework, renewable energy occupies a privileged position in energy production plans.
So because of theimportant ofelectricity sector, and because of state interest in encouraging production from renewable sources , New and Renewable Energy Authority has been established at 1986 by the Law No. 102 .
Our state strategy for Renewable Energy about 20% of the total energy demand within 2020, but until 2013 the implementation ratio is only 2.31% .
So this research targeted was marketing strategy for Renewable Energy as one of the reasons - from the perspective of the researcher - that led to the delay in the implementationof renewable energy strategy.
Therefore research aims to answer the following questions:
What are current marketing strategy profiles for marketing renewable energy in New and Renewable EnergyAuthority?
What are the failures and weaknesses of current marketing strategy, in New and Renewable EnergyAuthority?
What is theproposed marketing strategyforNew and Renewable EnergyAuthority?
Second: The Study Hypotheses
Firsthypothesis: Nostatistically relation, between theefforts of planning and development ofmarketing strategy in New and Renewable EnergyAuthority,and Product planning ofservicesprovided by them.
Second hypothesis: Nostatistically relation , between theefforts of planning and development ofmarketing strategy in New and Renewable EnergyAuthority,and Product pricing ofservicesprovided by them.
Third hypothesis: Nostatistically relation, between theefforts of planning and development ofmarketing strategy in New and Renewable EnergyAuthority,and Product promotion ofservicesprovided by them.
Fourth hypothesis: Nostatistically relation, between theefforts of planning and development ofmarketing strategy in New and Renewable EnergyAuthority,and Products Distribution ofservicesprovided by them.
Fifth hypothesis: Nostatistically relation, between theefforts of planning and development ofmarketing strategy in New and Renewable EnergyAuthority,and the used marketing mixofservicesprovided by them.
Third: The Objectives of The Research :
The objectives of this research the following :
Studythe features ofthe current marketingstrategyfor New and Renewable EnergyAuthority .
Recognize theweaknesses of currently marketing strategywhich applied by New and Renewable EnergyAuthority.
Proposed marketing strategyforNew and Renewable EnergyAuthority .
Forth: Research Methodology :
1- Research Population :
T¬he first researchcommunity : Senior management Staff, Whom involved in producing and marketingservices inNew and Renewable EnergyAuthority.
The second researchcommunity: New and Renewable EnergyAuthority Customers .
2- Research Sample :
The researcher has designed a number (2) survey as follows:
First list: addressed to a number of (70), from senior management inNew and Renewable EnergyAuthority.
Second list: addressed to a number of (101) from New and Renewable EnergyAuthority Customers
Type of sample: Purposive sample,so it takes into account survey items with effective in the variables associated with the subject of research and study hypotheses.
3- Sampling unit :
The Sampling unit for thefirst researchcommunity:
New and Renewable Energy Authority employee, who meets the specific characteristics for the research community.
Thesampling unitforthe secondresearch community:
New and Renewable Energy Authority Client ,whichmeets thespecific characteristicsin advanceforthe research community.
Fifth: Methods of statistical analysis of the data :
The studyis limitedtoNew and Renewable Energy Service.
The studyis limitedtothedevelopment and use ofNew and Renewable Energy Service.
The studyis limitedtothe elements ofthe marketing mix(product planning, pricing, promotion, distribution).
The studyis limitedtoEmployees & Customers ofNew and Renewable EnergyAuthority .
Sixth: Statistical analysis of data :
There is statistically relation, between theefforts ofmarketing strategy in New and Renewable EnergyAuthority,and Product planning ofservicesprovided by them.
Different perception of New and Renewable EnergyAuthorityEmployees and customers, for The effect of pricing mechanisms perform on the efforts of the planning and development of marketing strategy .
Different perception of New and Renewable EnergyAuthorityEmployees and customers, for The effect of promotion mechanisms perform on the efforts of the planning and development of marketing strategy .
Different perception of New and Renewable EnergyAuthorityEmployees and customers, for The effect of Distribution mechanisms perform on the efforts of the planning and development of marketing strategy .
There is a statistically relation between theefforts of marketing services strategy in New and Renewable EnergyAuthority.and The mechanics of marketing mix forservicesprovided by them.
Seventh: The most Important Results :
Researcher found a set of recommendations, including:
1. Sale theenergy which produced fromwind power plantsandsolartonew customers, by exploiting thepower transmissionnetwork .
2. Revision the new and renewable energy services price .
3. Raise the efficiency ofcurrent energyproduction unitsby introducingtechnical amendments .
4. Saleenergyproduced fromrenewable sourcesfor customerswho are able topurchase itat the pricefitsthe cost ofproduction , like ( tourist resortsandoverseas exportand...............).
5. Pass legislationto forcemanufacturers to testtheir production in terms ofenergy efficiency.
6. Expansion in the field of training programs provided by the New And Renewable Energy Authority, locally and Internationally.