الفهرس 
IntroductionOnly 14 pages are availabe for public view
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Abstract
Few things have dramatically and immediately impacted our lives and the way many businesses operate more than the development of the Internet especially social media. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. Social media provides opportunities for tourism industry to enhance its business in a cost-effective and practical manner. That is, social media can be used to conduct marketing research, reach new markets, serve customers better, distribute products faster, solve customer problems, and communicate more efficiently with business partners. The benefit of social media includes the improved flow of information, new products and customer services, improved availability, improved market transparency. The main purpose of this study is to understand the role of social media in the tourism industry in Egypt.
A field study was conducted with the Travel Agent, Airlines and hotels in Cairo. The collected data have been classified and tabulated to be thoroughly analyzed through computer software. The researcher has calculated the necessary percentages and formed the required repetitive tables to satisfy one of the most important descriptive statistical techniques in identifying and defining the research variables and their repetition rates within the drawn sample.
The results indicated that tourism businesses realize the importance of social media as new marketing channel; Tourism businesses can attain relevant advantages through adopting social media. Tourism businesses face various challenges in adopting social media. Furthermore, this study suggested that Linking tourism social media pages with pages of society to get a larger number of opinions and impressions and database configuration benefit tourism sectors to keep pace with customer requirements through previous experiences have mutual. Interest in the training of employees in the tourism sector and how to use social media to keep abreast of developments in customer needs.