الفهرس 
IntroductionOnly 14 pages are availabe for public view
 |  | from | 170 |  |  |
| | | from | 170 | | |
Abstract
The informative and persuasive functions: a multidisciplinary analytical approach to Egyptian Advertisements
This thesis tackles the Egyptian advertisement in six chapters. The first two chapters are theoretical while the third chapter is analytical. The first chapter discusses the Ad from a historical perspective. It presents the beginning of the Ad since Roman and Greek civilization; the different definitions; and characteristics of the Ad.
Chapter two focuses on the Egyptian advertisement. Like chapter one; chapter two discusses the Egyptian advertisement from a historical perspective. Thus; it presents the most influencing factors on the Egyptian advertisement; the influence of the political life on the Egyptian ads of the seventies. Moreover; it discussed the influence of the Egyptian culture on the Egyptian advertisement, and provide examples from the Egyptian commercials. Finally; a discussion of the Egyptian ad based on the media of publication and the notion of tourism is discussed, providing examples from the Egyptian magazines.
The third chapter is concerned mainly with the linguistic analysis of the Ad from two linguistic theories: Relevance theory; and the pragmatic theory. Finally; it provides six linguistic approaches for Ad analysis: Roland Barthes’ Approach(1964); Guy Cook’s Approach (1996); Natalia Saez’s Approach (2004) ; Kioko Tanaka’s Approach (1998); McQuarrie and David Glen Mick’s Approach (1996); and Angela Goddard’s Approach (2002). The most emphasis is dedicated to the final approach because it is the selected method of analysis.
The fourth and fifth chapters provide the linguistic analysis of eighty Egyptian advertisements divided into two samples. The first sample includes forty Egyptian ads in the field of culinary tourism; while the second sample includes forty Egyptian ads in the field of therapeutic tourism. Chapter six introduces the new findings that have been deduced based on the linguistic analysis introduced in chapter four and five. The new findings will be presented in the form of a comparative analysis to specify the null hypothesis and the alternative hypothesis. The final part in this thesis will be a bibliography of the primary resources and the secondary resources used in this thesis.