الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص Radio is one of audience communication means by which we can reach all people easily neglecting illiteracy and geographical barriers, and through it we can reach also special groups such as old people. children. low learners. learners and people who are difficult to reach with other communication means. Moreover, Radio doesn’t need an effort from auditence and it is an easy mean which makes these people aware of what is happening. Radio is found in every house . and the farmer can get all valuable information easily through using it and this doesn’t need writing or reading skills . Furthermore , it plays a great role in agricultural extension field, because it presents different information about modern agricultural ideas. In addition, it becomes a necessity of wide and rapid spread necessities for useful information for the farmers . Therefore. this helps the agricultural extensionists in giving healthy information and clear facts or modern scientific methods, specially in agricultural production and generally in rural development. The local broadcasts importance is presented in answering the needs which the central broadcast can’t answer them for the local society. Each local broadcast, besides presenting information. culture and entertainment, should have a speical necessity which links it with life in its local society. Also, the local broadcasting responsibility is presented in human rebuilding and participating in society change through catching up with modern science. Regarding the rural programs importance for farmers and their role in changing farmer’s information, practices and attitudes, a content - analysis study’s for these to determine the relavance of offered subjects for farmers and their achievment of the desired goals. from all the previous , this research is conducted aiming at : Determining the fields and contents of the subjects mentioned in the broadcasting programs. Studying the content of the fruits agricultural subjects which are transmitted in ”MyDear farmers” program. Determining the fruit • information sources which are transmitted in ”MyDear farmer” program. Determining the form categories and presenting style of the program content of’ My Dear farmer program” . Identifying the educational impact of the program from fruit farmer’s point of view. Determining the educational impact level of the program. Identifying the respondent farmer’s opinions in some technicalities of fruit series. Identifying the respondent farmer’s suggestions for the program. This study was conducted in Qualubia Governorate in three districts according to the program content analysis findings of the fruit series. They were Toukh district in kalkashanda village, Khanka district in khanka city and Benha district in Meit EI-Attar village. To determine the respondent farmer’s sample 10% from the farmers of the three studied areas have been selected. Therefore. the total number was 242 respondent. But while collecting the final data using a prepared questionnaire which included an intial question about the respondent’s auditior ,to ” My Dear farmer” program, 41 farmers were excluded because they didn’t audit to the program. They were excluded from the larmels sample to each crop. they were 23 farmers from fruits farmers. SO the sample amounted 116 farmers, 12 farmers from guava farmers. so the sample amounted 59 farmers, and 6 Farmers from bananas Farmers, thus the sample amounted 26 . Therefore the total number was 20 I farmers. Content - analysis method was used to analyze the series of fruit crops farmers to achieve its goal . A questionnaire in an interview was used as aZool for collecting data. The study is divided into live chapters . Chapter (1) is the Introduction, explaining the rationale of the research. study objectives and limitations. Chapter (2) presents the review of literature and previous studies. Chapter (3) explains the research methodology. Chapter (4) presents the study findings. and ( chapter - 5 ) presents the summary and recommedations . Following are the most important findings of the study : First: content analysis of the program series. Conceriing the subjects content • presented within the program, It has given the main concern to field crops. the series were 267 one, whereas, the fruit series were 96 one. Concerning the agricultural series of fruit crops presented in the program. they have given the main interest to fruit -crops • guava. grapes • bananas and mongoes . the series number was 55 one from the total fruit series which were 96 one’, representing 57.92 % . Concerning the series content of Fruit crops, they took 185 minutes during broadcasting. this represented 38.54 % from the total period for presenting Fruit series. Regarding the Fruit series content. the program has given the tunnel insect the great concern . that the series were 6 one representing 27.3% from the alloted time for Fruit series. But. concerining guava series content . it was found that the insects subjects and their controlling methods were 4 series representing 26.7% from guava alloted time. Regarding the grapes series content, it was found that cultivation methods were at the top with a number of 2 series representing 25 % from the grapes alloted time. It was found also that the banana series content from the raising processes were 2 series representing 28.8% from the banana alloted time . Otherwise , concerning the mango series content, it was found that fertilization and irrigation subjects were equal in this alloted time representing 33.33% from the mango alloted time. But concerning peach series content, Pruning and manual thinning subjects were equal in their alloted time representing 50% from peach series alloted time. It was found also that. palm trees series content about fertilization . spraying , irrigation and Bunch Bending were one series for each subject, representing 50% from palm trees alloted time . Second : the sources from which the reportes can get their information about fruit crops. It was found that the agricultural specialisits were at the top in editting the program material. They were 132 specialists representing 49.4% . Whereas, the agricultural researchers were 84 researcher representing 31.5 % . But the farmers were 30 farmer representing 11.2% . finally the extension manuals were 21 manual representing 7.9% . Third: the forms of presenting the program material Concerning presenting the forms of the broadcasting material for the fruit crops in My Dear farmer” program, it was found that the content was in lour categories according to its forms as follows : the direct speech got the high rank as it took a long period which was 288 minutes representing 60 % from the total alloted time of the presenting forms . then , information which took 104 minutes representing 21.7% from the time alloted for all presenting forms. After that. mail was in the third rank which took a period representing 10 (I/O from the alloted time. finally. introductions conclusions were at the back which took 40 minutes representing 8.3% Fourth : Identifyin~ the educational inpact of ”My Dear Farmer Pro~ram ” on fruit crops farmers. a - Regarding the respondent fruit farmers , it was found that the majority of them have discussed the recommendations , presented in the program. with other farmers representing 89.6% from all the program auditors and 81 % learnt from these recommendations where as 59.5% from them implemented the recommendations. Thus, this implementation for the recommendations had an effect on increasing the production for 56.9% from the fruit respondent Farmers. In addition, the increase in the educational impact standard of” My Dear farmers program” Series which were directed to the fruit respondentFarmers. b Regarding the respondent guava lkmes the majority of them have discussed the recommendations . presented in the program, with other farmers representing 69.5% from all the. program auditors, and 79.6% learnt from these recommendations. where as, 28.8% from them implemented these recommendation. Therefore, these implementation of the recommendations has an impact on increasing the producation for 22 % from all the respondent farmers auditors of guava. Also , the decrease of an educational impact standard of these guava farmer’s series. c - Regarding banana respondent Farmers, those who have discussed the recommendations . presentented in the program. with other farmers were 34.6% . But 42.3% from them have learnt from these recommendations. where as 19.23 % from them- have implemented these recommendations. subsequently this implementation of the recommendation had an effect on maximizing the production of 77% from the program auditors of banana farmers . Furthermore. a decrease in the educational impact standard of banana farmer’s series. 5 Summary Fifth: the personal and communicative characteristics of the respondents : It was found that, the university youth who listen to the Great Cairo broadcast were 73 respondent, representing 30.2% from the total sample ( 242 respondent ). 72 respondent from male representing 79.7% and one respondent from female representing. 4% . but for low qualifications, they were 82 respondent representing 33.8 % from the total sample who listened to this broadcast . 60 respondent from males respresenting 24.8 % 22 respondent from females representing 9.9 % . ’Whereas the persons, who read and write and listened to this broadcost were 24 respondent representing 9.9 % and all of them were males. But the illiterate people who have auditted to this broadcast were 22 respondent representing 9% and all of them were females . Sixth: the respondent farmer’s’ opinion in the standard of some technicalities of the fruit series in ” My Dear lhrmer” program”: according to the respondent farmers • it was found that the program broadcasting time wasadequate and they were 156 farmer representing 77.6 % . But concenning the recommendations broadcasting time • it was adequate and they were 150 farme’s representing 74.6 % . Also, 144 farme’s representing 71.6% found that the program content was adequhts . In additions 139 farmer representing 69. I % found that the presepting method was adequate. Also ~134 farmer representing 66.6% found that presenting period was adequate. Moreover· 128 farmers representing 63..68% found that the program dialect was adequate. Whereas • the respondent farmer’s opinion about the standard of these technicalities Was low representing 21.89% . but it was medium representing 15.92%and it was high representing 62.19% Seventh: the most important respondent’s suggestions to maximize the benefits of My Dear farmer program” of the studied crops . These suggestions are as follows: the program reporter should be specialist in agriculture and in hosting farmers in the program. Replying on the auditor enquiries. finding soluations for farmer’s problems with village banks. Increasing the program period to 10 minutes or 15 minutes. Developing the program subj ects . these subj ects should include marketing and saving fields. simplfying the program dialect. finally addirig a new subject for the program. Form all the previous findings. the study has concluded some applicable benefits which arc directed to the responsibles for preparing and implementing the rural broadcasting programs in the Great Cairo Broadcast. They are as follows: I- Increasing the transmission time for the program, so as to meet farmer’s pressing needs for such program. the timing of transmission need to be adjusted for the wider - benefit of the farming community. Most of the respondents were in favor of evening transmission. 2 Ministry f Agriculture , Ministry of Information and the target audience must work together to formulate the program policies. Meeting for the component program staff must be regu1ary convened to monitor goal attainment through program evaluation. 3 Paying special attention to the agricultural programs through enhancing and developing them with what meets farmer’s needs from the agricultural recommendations, also solving the problems to be more efficient. 4 conducting similar studies on the Radio agricultural programs transmitted by the ten regional broadcasting to evaluate their educational role within their respective geographical scope . 5 Designing specialized programs, coveringplant produ; cation, specially fruit crops. 6 Developing and upgrading the effeciency of the Radio work in the Great Cairo broad cast within a lot of care. |